I'm very fond of the great outdoors and connecting with sassy Mother Nature. I also like when I get to wear my hiking clothes because #activewear.
Articulating the brand values that drive Comfort is for Wimps is going to help with the production of stronger content for your leisurely reading.
I bopped around like a nigel-no-friends for about an hour before Rach approached me checking to see if I was straight ("enquiring for a male friend", apparently).